top of page
Talentz
Xchange
Company
Client
Role
ValueLabs
TalentzXchange
UX Lead
T.Ex is a B2C platform creating a community for entertainment industry artists. We bridge the gap between recruiters and artists with seamless online auditions and a job portal.
Project Overview
My Role
UX Lead
Feature Scoping, Research, User Flows, Interaction Design, Rapid Prototyping
Team
Sudhakar Kumar, PM
Karina Dang, UXR
Havisha Machiraju, UXW
Ashish Sharma, SWE
Disciplines
UX Strategy
User Research
UX Design
Interaction Design
Lakshmi Narayana Maddu, UID
Timeline & Status
3 weeks, Launching in March 2025
Company & Industry
T.Ex, Entertainment
Core Experiences: Highlights
An end-to-end offboarding experience for users who wish to delete their accounts from the TX application.
1.0 final visuals of offboarding
Context
It all started with an audit.
In 2022, amidst a strategic pivot, I led the redesign of T.Ex's mobile app. During my audit, I noticed a critical gap: no offboarding flow for departing users. Prioritizing this, I aimed to create a seamless exit journey leaving a positive last impression on the application's users.
Problem Space
How Might We retain the user who has set their minds to delete their account in our applications with ethical practices.
A pile of constraints
A three-week deadline, because we had to handover it to the engineering team.
Steer Clear of Dark Patterns. Making sure that the entire experience is ethical and smooth.
Too many clicks. Knowing the reason and offering an alternative option typically increases users' clicks.
Research Summary
Clearing the fog — for all the ways we offboard.
2 stakeholder interviews
Competitive Analysis 5 platforms
10 User interviews
“I struggled to find the option to delete my account on instagram”
“Why am I supposed to enter my password to confirm my deletion? I don't even remember my password. This is such a struggle."
“WhatsApp and Hinge did a great job in this whole process, looking at this I feel respected.”
2.0 analysis of user interviews
Current
Users wanted the feature to be quickly findable and see that their data is completely gone from the application and that they have successfully deleted their account.
=
User Goal
The option that's placed to be easily findable, can assure the users about their data and acknowledgment.
Challenge
Convince the users to stay by following sustainable practices other than monetary benefits.
Target Metrics
5%
or under maintaining
offboarding rate
10%
or under maintaining
offboarding rate
30%
or over
comeback rate
What it all leads to — the North Star principles:
Transparency
or under maintaining offboarding rate
Respect for privacy
Following privacy principles and regulations.

Flexibility
Offering meaningful alternatives.
Work on the flow
The backbone of the project
You gotta start somewhere.
The research team has synthesized the insights taken from user interviews (Figure 2.0) and came up with a few versions of user flows.
User flows
How Might We Workshop
Lightening Demos
3.0 User flow version 1
No validation required if action was performed successfully
Authentication required for progression
Added friction layer for protection
Getting the quick fixes in.
Once the first user flow had been tested, we figured many clicks can be decreased or combined, which got us to the new user flow (figure 3.1)
3.1 User flow version 2
No validation if action was performed successfully
Presenting success message for user to progress — fostering awareness of progression
Is there a way we don’t have to read so much text — with some way of showing details in data?
How can we not put the timeline for temporary deletion — with a static solution?
Partnered with UXW to draft overt copy
Friction Screen — Data erase acknowledgement
During one of the brainstorming sessions, we voted on the idea of using a friction screen as the educating layer for the user who will perform the deletion. Including temporary deletion as an option.
KEY DISCOVERY
When we are providing users with the right alternative, we can help them to have a second thought.
3.2 User flow with friction
LAYOUT PATTERNS
No fluff, consistent, and scannable.
Keepin' it old school —
traditional layout grids.
A standard set of layout grids and breakpoints (Figure 4.0), was critical in ensuring we could design and build quickly and consistently.
Solution sketches
Prioritization Matrix
Storyboarding
Dot Voting
User tests
100% participants mentioned that the screen is too wordy to read
73% expressed that the information is not glanceable
43% noted that reasons section diverted their attention from reading information
Boilerplate layout — A question of readability vs. glanceability.
User tests followup
4.0 Layout version 1
How might we increase the motivation of the users?
How might we help the users glance the information?
How might we increase the focus by personalising the copy?
The first iteration (Figure 4.0) was an attempt at amplifying the perception of personalization — placing high emphasis on the users' efforts by showing their activity summary by natural reading behavior.

However, early internal feedback noted that it was too distracting while the current task was not emphasized enough. This led to a second iteration (Figure 4.1) — which placed glanceable data & cards at the forefront.
Ultimately, the second iteration was chosen because of a reduced engineering overhead and layout simplicity.

4.1 Layout version 2
9.5/10 was ease-of-use score
40s Average Task Completion Time
Less than 8 clicks of user interactions
Textual instructions first, illustrations become supplementary elements
Greater scannability — just look and do, read if needed
Focus is put on the current action at hand — one thing at a time, less distraction
Adding Valuable Friction — Serving threefold reasons.
Finally drafting a screen that would be displaying personalized checkboxes for the user to understand what all will be deleted from our platform.
5.0 Final screen before offboarding
Providing transparency with the copy
Letting the users know their data will be permanently deleted
Presenting alternative options
FINAL DESIGNS
You kinda just click through it.
Putting together a thoughtful
& effortless experience
For the most part, the entire experience is designed to be personalized so the user will have a second thought before proceeding to the deletion.
Final Prototypes
More Vision
Continuous work on user re-engagement
We aim to personalize re-engagement experience by creating effective jobs-to-be-done workshops and updating the user comeback strategy.
Retrospection
Project Takeaways
Cross-functional partners should be involved from the start
It ensured that the project was progressing holistically — effectively accounting for content strategy and technical feasibility early.
Ambiguity can be a blessing
Not having a concrete direction pushed me to be creative and explore big ideas that led to fun and unexpected solutions.
Finding opportunities within constraints
Viewing constraints from different perspectives helped brew new approaches to tackle other constraints.
bottom of page